The practice of adding location-based information to tweets or photos so that mobile users can find businesses and photographers can specify the location of a photograph.
Usage: The geotagging program added Google Map info, along with date and time, to the photos.
Cost Per M (thousand) views or impressions. A measure of the cost of advertising that makes it easier to compare program.
Usage: The CPM for a magazine ad is the cost of the ad divided by the number of readers times 1,000.
Not getting the job done right — on purpose.
A document, either electronic or paper, or outcome that has been promised to a customer or client. May be contractually specified in terms of both time and content.
Usage: The consultant agreed that the deliverable would be available on Friday.
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Market conditions that favor the buyer.
Usage: Due to the recession it is a buyer’s market and prices are substantially reduced.
Examine each layer of an issue’s complexity. (Onions have many layers.)
On a website, the number of “hits” that come and go; visitors see the site, realize they made a mistake, and leave.
Usage: If the bounce rate is low it means that people are going to the site with purpose.
To claim that someone else is responsible in order to avoid responsibility.
Estimate as to how much a person can afford in order to purchase a home.
Measurements and measurement systems used to evaluate individual or company performance.